Visit Matsumoto

A large farmers' market where local seasonal bounty gathers

• Central Area

Perfect souvenir soba sweets

• Central Area

The cream puffs beloved by Matsumoto citizens

• Central Area

Roadside stations where you can discover local flavors

• Central Area

Every staff member is a mountain expert, the gateway to the Northern Alps

• Central Area

Craft Beer in Matsumoto: Savor the Flavor in the Warehouse District

• Central Area

A long-established liquor store where you can experience Shinshu's sake culture

• Central Area

Established in 1648, custom-made geta just for you

• Central Area

Freshly ground coffee and freshly baked bread, a resting spot for your stroll through town

• Central Area

Established in 1869, a renowned sake brewed with water from the Alps.

• Central Area

Founded in 1832. Miso ball making for 1,300 years.

• Central Area

The shop adjacent to the Utsukushigahara Nature Conservation Center, starting point of the walking course on the Ougatou side

• Eastern Area

A new kind of bookstore where you can drown in books in the bathhouse of a former inn

• Eastern Area

"Genikei Well" brewed, low-temperature fermentation umami

• Central Area

Discover the charm of Matsumoto at this downtown complex

• Central Area

Japan's No. 1 thick butter sandwich.

• Central Area

A specialty store for dried fruit housed in a renovated warehouse

• Central Area

Soccer fans gather at Matsumoto Yamaga FC's sacred ground

• Central Area

Roadside Stations Worth Stopping At on the Kamikochi-Norikura Drive

• Japan Alps Area

A long-established Western-style confectionery shop spanning three generations

• Central Area

Established in 1848, a long-standing establishment supporting the beauty of Matsumoto

• Central Area

A long-established shop preserving Matsumoto's candy culture

• Central Area

A supreme unpasteurized sake born from the underground waters of the Northern Alps.

• Central Area

Honey distilled from the flowers of Shinshu

• Central Area