Visit Matsumoto

A new kind of bookstore where you can drown in books in the bathhouse of a former inn

• Eastern Area

When in doubt, come here—Matsumoto's local specialty shop

• Central Area

Beloved for half a century, the renowned "Baby Shoe" store

• Central Area

A doll shop that carries on the essence of Edo to this day

• Central Area

Established in 1832, the rich umami born of tradition.

• Central Area

Roadside Stations Worth Stopping At on the Kamikochi-Norikura Drive

• Japan Alps Area

Authentic Portuguese egg tarts in Matsumoto

• Central Area

The cream puffs beloved by Matsumoto citizens

• Central Area

Established in 1869, a renowned sake brewed with water from the Alps.

• Central Area

Japan's No. 1 thick butter sandwich.

• Central Area

A bonito flake shop where the aroma of freshly shaved flakes wafts through the air

• Central Area

Travel troubles? No worries—your go-to spot for leather goods

• Central Area

Authentic miso, continuing from the Edo period

• Central Area

Every staff member is a mountain expert, the gateway to the Northern Alps

• Central Area

A specialty store for dried fruit housed in a renovated warehouse

• Central Area

Permanent Gallery Featuring Katazome Dyeing Works by Miyosawa Motoju, a Textile Artist from Matsumoto City, Now in Its Third Generation

• Central Area

Fresh Wasabi Direct from the Fields

• Central Area

Honey distilled from the flowers of Shinshu

• Central Area

Supremely soft "Summit" Shokupan—even the crust is tender

• Eastern Area

A long-established liquor store where you can experience Shinshu's sake culture

• Central Area

Souvenirs of Japanese crafts for your journey.

• Central Area

Everyday bread you'll want to eat daily, the bakery with the panda as its emblem

• Central Area

A place to enjoy encounters with antiques

• Central Area

The shop adjacent to the Utsukushigahara Nature Conservation Center, starting point of the walking course on the Ougatou side

• Eastern Area