Visit Matsumoto

Roadside stations where you can discover local flavors

• Central Area

"Genikei Well" brewed, low-temperature fermentation umami

• Central Area

A cafeteria and direct sales shop where you can savor the blessings of the Nagawa River

• Japan Alps Area

Roadside Stations Worth Stopping At on the Kamikochi-Norikura Drive

• Japan Alps Area

A doll shop that carries on the essence of Edo to this day

• Central Area

The shop adjacent to the Utsukushigahara Nature Conservation Center, starting point of the walking course on the Ougatou side

• Eastern Area

Along the Metoba River, a house where you can feel the European breeze

• Central Area

Premium Silk Specialty Store

• Eastern Area

The mountain gear shop mountaineers rely on

• Central Area

Supremely soft "Summit" Shokupan—even the crust is tender

• Eastern Area

Travel troubles? No worries—your go-to spot for leather goods

• Central Area

The only direct sales shop with an attached winery in Matsumoto City

• Eastern Area

A cyclist's mecca run by Olympians

• Central Area

Honey distilled from the flowers of Shinshu

• Central Area

A place to enjoy encounters with antiques

• Central Area

A tatami shop dating back to the Meiji era

• Central Area

Everyday bread you'll want to eat daily, the bakery with the panda as its emblem

• Central Area

Authentic miso, continuing from the Edo period

• Central Area

Established in 1848, a long-standing establishment supporting the beauty of Matsumoto

• Central Area

At the cocoon-shaped café where time is measured, enjoy an artistic coffee moment.

• Central Area

Near Kobo-yama, famous for its cherry blossoms, a bakery with a panda as its landmark

• Central Area

A long-established liquor store where you can experience Shinshu's sake culture

• Central Area

A supreme unpasteurized sake born from the underground waters of the Northern Alps.

• Central Area

Established in 1648, custom-made geta just for you

• Central Area