Visit Matsumoto

The tea master weaves the fragrance of a once-in-a-lifetime encounter.

• Central Area

A specialty store for dried fruit housed in a renovated warehouse

• Central Area

Enjoy a variety of flavors with Hanayagi dorayaki

• Central Area

Travel troubles? No worries—your go-to spot for leather goods

• Central Area

Honey distilled from the flowers of Shinshu

• Central Area

The mountain gear shop mountaineers rely on

• Central Area

Roadside Stations Worth Stopping At on the Kamikochi-Norikura Drive

• Japan Alps Area

Established in 1832, the rich umami born of tradition.

• Central Area

A supreme unpasteurized sake born from the underground waters of the Northern Alps.

• Central Area

Souvenirs of Japanese crafts for your journey.

• Central Area

Established 300 years ago, famous "candy rice crackers".

• Central Area

A long-established liquor store where you can experience Shinshu's sake culture

• Central Area

The cream puffs beloved by Matsumoto citizens

• Central Area

Supremely soft "Summit" Shokupan—even the crust is tender

• Eastern Area

A top-tier bakery near Agata no Mori Park

• Central Area

Permanent Gallery Featuring Katazome Dyeing Works by Miyosawa Motoju, a Textile Artist from Matsumoto City, Now in Its Third Generation

• Central Area

The only direct sales shop with an attached winery in Matsumoto City

• Eastern Area

Seasonal bounty at the local farm stand

• Eastern Area

Near Kobo-yama, famous for its cherry blossoms, a bakery with a panda as its landmark

• Central Area

A long-established Western-style confectionery shop spanning three generations

• Central Area

A cafe and select shop converted from a pharmacy

• Central Area

A bakery renowned for its hard-crusted breads

• Central Area

Vegetables, fruits, prepared foods, strawberry picking

• Eastern Area

Premium Silk Specialty Store

• Eastern Area