Visit Matsumoto

A long-established Western-style confectionery shop spanning three generations

• Central Area

Premium Silk Specialty Store

• Eastern Area

Established in 1832, the rich umami born of tradition.

• Central Area

A fruit shop famous for its smoothies

• Central Area

Enjoy a variety of flavors with Hanayagi dorayaki

• Central Area

A cyclist's mecca run by Olympians

• Central Area

Perfect souvenir soba sweets

• Central Area

Founded in 1832. Miso ball making for 1,300 years.

• Central Area

When in doubt, come here—Matsumoto's local specialty shop

• Central Area

A bakery renowned for its hard-crusted breads

• Central Area

Adult Pudding Specialty Shop

• Central Area

Seasonal bounty at the local farm stand

• Eastern Area

At the cocoon-shaped café where time is measured, enjoy an artistic coffee moment.

• Central Area

Established 300 years ago, famous "candy rice crackers".

• Central Area

Souvenirs of Japanese crafts for your journey.

• Central Area

Established in 1648, custom-made geta just for you

• Central Area

A specialty dried fruit shop renovated from a warehouse

• Central Area

The only direct sales shop with an attached winery in Matsumoto City

• Eastern Area

A supreme unpasteurized sake born from the underground waters of the Northern Alps.

• Central Area

Nakamachi's New Attraction: Katazome Art and Souvenir Hunting

• Central Area

A cafeteria and direct sales shop where you can savor the blessings of the Nagawa River

• Japan Alps Area

Every staff member is a mountain expert, the gateway to the Northern Alps

• Central Area

Sold out guaranteed! Handmade oyaki with an exquisite texture

• Central Area

Near Kobo-yama, famous for its cherry blossoms, a bakery with a panda as its landmark

• Central Area