Visit Matsumoto

A waterside castle-town stroll with charming frog symbols

• Central Area

A clay-walled castle town where the ambiance of Edo remains

• Central Area

A transportation hub connecting within and outside the prefecture

• Central Area

The wildly popular specialty is the "Milk Bread" packed with cream.

• Central Area

Three-year-aged miso sleeping in cedar barrels—the authentic "living flavor."

• Central Area

Found deep within the warehouse: The evolved form of "Matsumoto Craft"

• Central Area

A craft shop embodying the traditional beauty of Matsumoto

• Central Area

When in doubt, come here—Matsumoto's local specialty shop

• Central Area

Bringing the lustre of lacquer into everyday life—the essence of style since 1907.

• Central Area

A new kind of bookstore where you can drown in books in the bathhouse of a former inn

• Eastern Area

Beloved for half a century, the renowned "Baby Shoe" store

• Central Area

Every staff member is a mountain expert, the gateway to the Northern Alps

• Central Area

Adult Pudding Specialty Shop

• Central Area

The tea master weaves the fragrance of a once-in-a-lifetime encounter.

• Central Area

With coffee in hand, writing a letter to someone special

• Eastern Area

The popular taiyaki shop on Nawate Street

• Central Area

Famous for its traditional Japanese sweets and daily-changing soft-serve ice cream

• Central Area

Fresh Wasabi Direct from the Fields

• Central Area

A shop selling tableware perfect for souvenirs

• Central Area

Craft Beer in Matsumoto: Savor the Flavor in the Warehouse District

• Central Area

The largest shopping center in the Matsumoto area

• Central Area

The airport closest to the sky in Japan

• Central Area

The symbol of Nawate Street, a frog specialty shop

• Central Area

Established in 1869, a renowned sake brewed with water from the Alps.

• Central Area