Visit Matsumoto

A clay-walled castle town where the ambiance of Edo remains

• Central Area

Welcome to Nawate Street, the “frog street” five minutes from Matsumoto Castle

• Central Area

The wildly popular specialty is the "Milk Bread" packed with cream.

• Central Area

Beloved for half a century, the renowned "Baby Shoe" store

• Central Area

A transportation hub connecting within and outside the prefecture

• Central Area

Three-year-aged miso sleeping in cedar barrels—the authentic "living flavor."

• Central Area

A tatami shop dating back to the Meiji era

• Central Area

A bakery renowned for its hard-crusted breads

• Central Area

Founded in 1832. Miso ball making for 1,300 years.

• Central Area

A long-established liquor store where you can experience Shinshu's sake culture

• Central Area

A new kind of bookstore where you can drown in books in the bathhouse of a former inn

• Eastern Area

With coffee in hand, writing a letter to someone special

• Eastern Area

Japan's No. 1 thick butter sandwich.

• Central Area

A place to enjoy encounters with antiques

• Central Area

A shop selling tableware perfect for souvenirs

• Central Area

A long-established Western-style confectionery shop spanning three generations

• Central Area

Roadside Stations Worth Stopping At on the Kamikochi-Norikura Drive

• Japan Alps Area

A bonito flake shop where the aroma of freshly shaved flakes wafts through the air

• Central Area

Souvenirs of Japanese crafts for your journey.

• Central Area

A top-tier bakery near Agata no Mori Park

• Central Area

A craft shop embodying the traditional beauty of Matsumoto

• Central Area

Adult Pudding Specialty Shop

• Central Area

A large farmers' market where local seasonal bounty gathers

• Central Area

A supreme unpasteurized sake born from the underground waters of the Northern Alps.

• Central Area