Visit Matsumoto

Just 5 minutes from Matsumoto Castle: Nawate Street, with its frog mascot

• Central Area

A clay-walled castle town where the ambiance of Edo remains

• Central Area

A transportation hub connecting within and outside the prefecture

• Central Area

Roadside Stations Worth Stopping At on the Kamikochi-Norikura Drive

• Japan Alps Area

Permanent Gallery Featuring Katazome Dyeing Works by Miyosawa Motoju, a Textile Artist from Matsumoto City, Now in Its Third Generation

• Central Area

The wildly popular specialty is the "Milk Bread" packed with cream.

• Central Area

Three-year-aged miso sleeping in cedar barrels—the authentic "living flavor."

• Central Area

Beloved for half a century, the renowned "Baby Shoe" store

• Central Area

Found deep within the warehouse: The evolved form of "Matsumoto Craft"

• Central Area

Established in 1869, a renowned sake brewed with water from the Alps.

• Central Area

The largest shopping center in the Matsumoto area

• Central Area

The popular taiyaki shop on Nawate Street

• Central Area

Authentic Portuguese egg tarts in Matsumoto

• Central Area

The airport closest to the sky in Japan

• Central Area

Treasure Chest on Nawate Street, A Forest of Shimmering Glass.

• Central Area

Craft Beer in Matsumoto: Savor the Flavor in the Warehouse District

• Central Area

A craft shop embodying the traditional beauty of Matsumoto

• Central Area

Discover the charm of Matsumoto at this downtown complex

• Central Area

Handcrafted folk furniture that embodies the artisan's spirit—a lifetime companion.

• Central Area

A new kind of bookstore where you can drown in books in the bathhouse of a former inn

• Eastern Area

The symbol of Nawate Street, a frog specialty shop

• Central Area

The tea master weaves the fragrance of a once-in-a-lifetime encounter.

• Central Area

Perfect souvenir soba sweets

• Central Area

A long-established liquor store where you can experience Shinshu's sake culture

• Central Area