Visit Matsumoto

Welcome to Nawate Street, the “frog street” five minutes from Matsumoto Castle

• Central Area

A clay-walled castle town where the ambiance of Edo remains

• Central Area

A transportation hub connecting within and outside the prefecture

• Central Area

Beloved for half a century, the renowned "Baby Shoe" store

• Central Area

Three-year-aged miso sleeping in cedar barrels—the authentic "living flavor."

• Central Area

The wildly popular specialty is the "Milk Bread" packed with cream.

• Central Area

Discover the charm of Matsumoto at this downtown complex

• Central Area

Soccer fans gather at Matsumoto Yamaga FC's sacred ground

• Central Area

The airport closest to the sky in Japan

• Central Area

Craft Beer in Matsumoto: Savor the Flavor in the Warehouse District

• Central Area

A cyclist's mecca run by Olympians

• Central Area

Established in 1869, a renowned sake brewed with water from the Alps.

• Central Area

A bonito flake shop where the aroma of freshly shaved flakes wafts through the air

• Central Area

A tatami shop dating back to the Meiji era

• Central Area

A long-established shop preserving Matsumoto's candy culture

• Central Area

Roadside Stations Worth Stopping At on the Kamikochi-Norikura Drive

• Japan Alps Area

Treasure Chest on Nawate Street, A Forest of Shimmering Glass.

• Central Area

Established in 1907, additive-free "Milk Bread" in front of the station

• Central Area

Roadside stations where you can discover local flavors

• Central Area

Handcrafted folk furniture that embodies the artisan's spirit—a lifetime companion.

• Central Area

Founded in 1832. Miso ball making for 1,300 years.

• Central Area

Established in 1832, the rich umami born of tradition.

• Central Area

A long-established liquor store where you can experience Shinshu's sake culture

• Central Area

Japan's No. 1 thick butter sandwich.

• Central Area