Visit Matsumoto

Just 5 minutes from Matsumoto Castle: Nawate Street, with its frog mascot

• Central Area

A clay-walled castle town where the ambiance of Edo remains

• Central Area

The wildly popular specialty is the "Milk Bread" packed with cream.

• Central Area

A transportation hub connecting within and outside the prefecture

• Central Area

The airport closest to the sky in Japan

• Central Area

A new kind of bookstore where you can drown in books in the bathhouse of a former inn

• Eastern Area

Beloved for half a century, the renowned "Baby Shoe" store

• Central Area

Every staff member is a mountain expert, the gateway to the Northern Alps

• Central Area

A cyclist's mecca run by Olympians

• Central Area

Vegetables, fruits, prepared foods, strawberry picking

• Eastern Area

Three-year-aged miso sleeping in cedar barrels—the authentic "living flavor."

• Central Area

Craft Beer in Matsumoto: Savor the Flavor in the Warehouse District

• Central Area

Found deep within the warehouse: The evolved form of "Matsumoto Craft"

• Central Area

A shop selling tableware perfect for souvenirs

• Central Area

The popular taiyaki shop on Nawate Street

• Central Area

A long-established liquor store where you can experience Shinshu's sake culture

• Central Area

Everyday bread you'll want to eat daily, the bakery with the panda as its emblem

• Central Area

Soccer fans gather at Matsumoto Yamaga FC's sacred ground

• Central Area

Authentic Portuguese egg tarts in Matsumoto

• Central Area

Famous for its traditional Japanese sweets and daily-changing soft-serve ice cream

• Central Area

Discover the charm of Matsumoto at this downtown complex

• Central Area

A large farmers' market where local seasonal bounty gathers

• Central Area

Handcrafted folk furniture that embodies the artisan's spirit—a lifetime companion.

• Central Area

Established 300 years ago, famous "candy rice crackers".

• Central Area