Visit Matsumoto

Welcome to Nawate Street, the “frog street” five minutes from Matsumoto Castle

• Central Area

A clay-walled castle town where the ambiance of Edo remains

• Central Area

Beloved for half a century, the renowned "Baby Shoe" store

• Central Area

A transportation hub connecting within and outside the prefecture

• Central Area

Three-year-aged miso sleeping in cedar barrels—the authentic "living flavor."

• Central Area

The wildly popular specialty is the "Milk Bread" packed with cream.

• Central Area

A bonito flake shop where the aroma of freshly shaved flakes wafts through the air

• Central Area

Soccer fans gather at Matsumoto Yamaga FC's sacred ground

• Central Area

The largest shopping center in the Matsumoto area

• Central Area

Roadside stations where you can discover local flavors

• Central Area

A long-established shop preserving Matsumoto's candy culture

• Central Area

Japan's No. 1 thick butter sandwich.

• Central Area

Honey distilled from the flowers of Shinshu

• Central Area

Treasure Chest on Nawate Street, A Forest of Shimmering Glass.

• Central Area

Craft Beer in Matsumoto: Savor the Flavor in the Warehouse District

• Central Area

With coffee in hand, writing a letter to someone special

• Eastern Area

Roadside Stations Worth Stopping At on the Kamikochi-Norikura Drive

• Japan Alps Area

A tatami shop dating back to the Meiji era

• Central Area

A shop selling tableware perfect for souvenirs

• Central Area

Freshly ground coffee and freshly baked bread, a resting spot for your stroll through town

• Central Area

The shop adjacent to the Utsukushigahara Nature Conservation Center, starting point of the walking course on the Ougatou side

• Eastern Area

Established in 1869, a renowned sake brewed with water from the Alps.

• Central Area

A craft shop embodying the traditional beauty of Matsumoto

• Central Area

Established in 1907, additive-free "Milk Bread" in front of the station

• Central Area