Visit Matsumoto

Harajuku-style creator “Shinako” is this year’s Halloween ambassador at Aeon Mall!

From Monday, October 5, through Sunday, November 1, we’re hosting events to support kids’ “I want to try that!” spirit!

How will you enjoy Halloween this year?

Want to dress up? Want to enjoy some candy? Want to become your favorite character?

I want to make memories with friends and family! Everyone has their own way of enjoying Halloween.

This Halloween, let’s have fun being ourselves at Aeon Mall with Shinako!

◎ Let’s declare what everyone wants to try! The “Things I Want to Do for Halloween” Board

Write down what you’d like to do for Halloween on the message cards available throughout the mall, post them on the board, and share your plans with Shinako!

Take a photo of the message card you posted and share it on your Instagram Stories with the hashtag “#AeonMallHalloween.”

If you mention Shinako’s account (@ssshinako) in your post, she might just react to it!

Plus, a photo panel where you can take pictures with Shinako is now available!

*Please note that Shinako will not react to every single post. Thank you for your understanding.

Location: Haruniwa 2F, in front of MUK, MOCA, and BROWN

◎ Win Shinako Merchandise in a Drawing! 475-Prize Campaign

Enter the campaign using a receipt from a participating Aeon Mall specialty store for a chance to win Shinako merchandise—a total of 475 winners will be selected! Enjoy shopping and dining from your Halloween preparations through the big day, and snag special Shinako merchandise available only at Aeon Mall!

◎ A Message from Shinako to Everyone! Exclusive Shinako Voice Announcements

A special message from Shinako will be broadcast throughout the mall!

On October 31 and November 1, you’ll be able to hear a message from Shinako to everyone who enjoyed Halloween!

Broadcast Period: <Preview Ver.> September 28 (Mon) – October 4 (Sun)

　　　　　<Event in Progress Ver.> October 5 (Mon) – October 30 (Fri)

　　　　　<Halloween Day Version> October 31 (Sat) – November 1 (Sun)

*Broadcast times vary by facility.

*The content of the “Preview Version,” “Event Version,” and “Halloween Day Version” broadcasts differs.