Visit Matsumoto

Here are some convenient souvenir spots near Matsumoto Station that you can easily stop by. If you know where to find the shops in the station building and inside the ticket gates, you’ll be all set even when you’re short on time!

We’ve carefully selected everything from time-honored confections that embody the traditions of the castle town to classic sweets.

When it comes to classic Shinshu souvenirs, “Shinshu soba” is an absolute must. Grown in a climate with extreme temperature fluctuations and nourished by pure water, this soba has a rich aroma and a superb texture.For souvenirs, there’s a wide variety to choose from depending on your needs, including “dried noodles,” which have a long shelf life and are lightweight, and “semi-fresh noodles,” which offer a flavor close to that of freshly made soba. At souvenir shops in train stations, products developed in collaboration with famous shops, as well as sets that include soba, dipping sauce, and shichimi chili pepper, are particularly popular. Once you return home, savor the authentic taste of Shinshu soba while reliving the memories of your trip.

Have you heard of “Milk Bread,” a beloved local specialty that continues to be cherished as the soul food of Nagano Prefecture? It’s a hearty local bread featuring a thick, fluffy crust generously filled with rich, sweet milk cream.In recent years, it has become a hot topic for being “Instagram-worthy” thanks to its cute, retro Showa-era packaging design and the striking cross-section featuring a thick layer of cream, attracting a lot of attention from younger travelers. Since the sweetness of the cream and the texture of the bread vary by shop, we recommend buying a few to try and compare. Its nostalgic and comforting flavor makes it the perfect snack for your trip.

You can find it at NewDays Matsumoto Meihin-kan.

"Oyaki," a local dish made by wrapping vegetables or sweet red bean paste in a dough of wheat or buckwheat flour, is a symbol of Shinshu’s culinary culture. The variety of fillings is truly rich, ranging from "nozawana" (a type of pickled mustard greens) with its delightful crunchy texture, to "eggplant" infused with the flavor of miso, and "pumpkin" with its natural sweetness.Cooking methods—whether steamed, grilled, or deep-fried—vary by region and shop, allowing you to enjoy distinct textures. For souvenirs, there’s a wide selection of vacuum-packed and frozen varieties; simply reheat them at home to relive the authentic local flavor. It’s also a real treat to buy a warm oyaki on the spot and enjoy it as a snack on the train ride home.

Nagano Prefecture is often referred to as the “Fruit Kingdom.” Its climate, characterized by long hours of sunshine and significant temperature differences between day and night, brings out the maximum sweetness in the fruit. From “watermelons” from Matsumoto Highlands—a renowned summer production area—to “grapes” (such as Nagano Purple and Shine Muscat) in the fall, and honey-sweet “apples” through the winter, the region’s appeal lies in the opportunity to experience seasonal delicacies no matter when you visit.In addition to fresh fruit, there is a wide variety of processed products available, such as 100% pure juices packed with concentrated flavor and dried fruit. These long-lasting processed items make ideal souvenirs that are sure to please everyone, from young children to the elderly. You can purchase them at Delicia Matsumoto Station Front Store.

A diverse selection of fine beverages from Matsumoto, born from the bounty of the Northern Alps. From sake to cider, enjoy a luxurious moment at home.

"Shinshu Miso," which accounts for approximately 50% of Japan’s total production and consumption, is a traditional Japanese fermented food nurtured by pure water and a cool climate. As microorganisms slowly mature amid extreme temperature fluctuations, the miso develops a beautiful golden-yellow color, a rich aroma, and a clean, savory flavor. With a wide selection ranging from miso brewed naturally by long-established manufacturers to convenient single-serving packs, it makes an ideal souvenir.

You can’t miss out on these traditional pickles—they go great with both rice and sake!

Experience the warmth of Matsumoto’s traditional craftsmanship. Capture your travel memories with traditional crafts and goods that add color to your daily life.

The area around Matsumoto Station is home to a cluster of souvenir shops, making it easy to efficiently browse and select delicious Shinshu specialties and crafts. It’s also convenient to stop by on your way out, allowing you to pick out souvenirs with ease—another appealing feature.

The shops in the station building and the surrounding area are convenient spots to visit as you wrap up your trip. Be sure to find a Matsumoto souvenir that suits your style and take it home along with your memories.