Visit Matsumoto

STEP 1: You can get "Hashigo Tickets" at stores and other facilities.

STEP 2: Use the ticket to shop or enjoy other services at a different store from the one where you received it.

STEP 3: Simply fill out the questionnaire and hand in your ticket to enjoy the various services offered at each store.

Hop from store to store and enjoy Matsumoto at a great value!

2026 Hashi-go Ticket Validity Period: Through June 30, 2027
2026 Hashi-go Map Validity Period: Through May 31, 2027

[Important Notes for Use]

・Valid only at M100 participating stores and facilities.

・The store will collect your Hop-Around Ticket and issue you a new one.

・You cannot use the Hop-Around Ticket at the store where you received it. Be sure to visit a different store.

・Tickets that have expired cannot be used.

・You cannot use the “Hashigo” ticket if you are only purchasing complimentary items.

・This ticket cannot be used in conjunction with other service coupons or similar offers.

・Please note that some stores may run out of tickets.

・Survey results are tallied annually and used as a reference for improving service at each store.

Why not go on a tour of Matsumoto’s famous shops and cultural facilities to collect digital stamps? 

The Digital Stamp Rally is now underway! *Participation is limited to those with a LINE account on their smartphone.

Collect digital stamps while enjoying shopping and dining at participating “Hashigo Ticket” stores, and you’ll receive original merchandise brimming with love for Matsumoto—available only here.

Be sure to discover your favorite shops as you stroll through Matsumoto’s castle town.

■ How to Enjoy the Digital Stamp Rally & Rules

• (1) Get a digital stamp at a store!

• When paying at participating stores or facilities (only locations marked with a stamp icon on the map), please tell the staff, “I’m participating in the Stamp Rally.” The store or facility will present a sheet with a QR code
  for the stamp rally; please scan it with your smartphone camera.

Each store’s digital stamp can be obtained only once per participant (LINE account holder). Even if you scan the QR code multiple times on the same day or during this year’s event period, you cannot receive the same stamp more than once.

As a welcome stamp, you will receive the Matsumoto Castle stamp upon joining the rally. (→ When you scan the QR code for the first time, your “Stamps Owned” count will show as 2.)

You’ll be added as a friend on the LINE Hashigo Map, so notifications about prize availability and other updates will be sent via the LINE Hashigo Map.

• 

• (2) Let’s “hop” around and collect them!

• Please collect digital stamps from all different stores.

• *Please present your digital stamp when making a purchase, dining, or any other transaction that requires payment.

• You can obtain a digital stamp for each store by scanning its QR code.

• 
  

• 　　　　　Stamp Examples↓

  
  

  ・When you collect 10, 20, or 30 stamps, a coupon message will be automatically sent to your LINE account at each milestone.

  ・The delivered coupon message includes a survey.

  ・The survey is optional. You can still receive the coupon even if you do not answer the survey.

  ・If you complete the survey, you will receive one bonus stamp.

  ・Please inform participants that coupons can be redeemed for prizes or entry into a raffle at participating stores. Please refer to the video we will send separately for instructions on how to redeem them.

  ・As the number of friends grows, we are considering sending out information about events held at participating stores. We will provide further details on this at a later date.

■ A Luxurious Original Achievement Reward!

This limited-edition design features “Matsumoto Castle, a National Treasure,” carved in wood by designer Akane Bonbon.

[Achieve 10 Stores] A5-Size Original Clear File

A limited-edition size perfect for organizing small documents and tickets.

Redeem at: Murata, Den-en Bakery, Furusato, TADACHIYA, Ajisai, Yamaya, Kamido Cinema Museum

[Reach 20 Stores] Original Thermos Bottle (200ml)

Limited to the first 50 customers! This mini size is perfect for strolling through town with coffee or wine tucked inside, or for drawing and savoring Matsumoto’s famous “well water.”

Participating Stores: Murata, Den-en Bakery, Furusato

[Reach 30 Units] You can participate in a fun raffle.

Please visit the Machinaka Information Bureau on the first floor of Shinmai Media Garden No. 92 in Honmachi

and show your smartphone screen displaying that you’ve collected 30 stamps.

You’ll get one chance to draw a triangular lottery ticket.

Please visit the store listed on your triangular lottery ticket to claim your prize.

*There are several participating stores, and prizes vary by store.
*Prizes are limited in quantity. We’ll notify you via LINE before they run out.

■ An Important Request from the Organizers (So Everyone Can Enjoy It)

This project is made possible through the cooperation of volunteers who love the city of Matsumoto. To ensure as many people as possible can enjoy it, we ask for your cooperation with the following rules.

・One entry per person: Please limit your participation in the stamp rally to one entry per person.

・Conserve resources: The price of paper continues to rise. Since we have a limited number of booklets available, please refrain from taking multiple copies per person.

We look forward to your kind understanding and your participation in exploring Matsumoto!

Paper maps are available for free at participating stores and facilities.

June 1, 2026

Now in its 18th year, the Hashigo Map Ticket has transformed the “Hashigo Map Stamp Rally” into a digital stamp rally. Since this is a
new initiative, please enjoy it using the LINE app on your smartphone♪

The Asama Onsen area has also been added, so please enjoy a stroll through Asama along with the downtown area♬

[Temporary Closure Information]

No. ㉔ Pudding Specialty Shop “Spring, Summer, Fall, Winter” will be closed until July 19, 2026, due to construction on the walkway east of the store.
We plan to resume operations on July 20.

The M100 “Matsumoto ‘Hyakuten’ Project” is a collaborative initiative between volunteer-run shops throughout the city and municipal facilities. It aims to promote “a city you want to walk through, a Matsumoto you’ll want to visit again” by encouraging shop owners to enhance the appeal of their own stores and inviting visitors to explore Matsumoto’s charming locations, spaces, and cultural facilities.It began in 2009. In addition to creating and distributing “shop-hopping” maps and offering “shop-hopping” tickets, the project implements initiatives—such as sticker rallies—that connect shops in Matsumoto’s downtown area with tourist attractions to encourage visitors to explore the city.