If you’re in Matsumoto this time of year then you’ve no doubt noticed the uniquely-decorated trees up and down Ise-machi Street.
On the same broad avenue you might have seen the big Christmas tree outside PARCO department store.
And at night you can’t miss the illumination around town.
But keep walking. Keep exploring. All over the downtown area of Matsumoto you’ll find the spirit of Christmas on display.
In BIG ways…
…and in small.
And it isn’t just the stores and restaurants. It’s not just the coffee shops and the bars.
Here and there people are putting up their own decorations, adding to the community Christmas feel.
Now all we need is a little snow!