This is One Museum That’s Hard to Miss

“What’s With All the Frogs?”

Good Local Eats: Kumi’s Lunch

Autumn in Matsumoto: No Crowds, Just Colors

Fun in Nakamachi: Japanese Culture Experience Day and Free Sticker Campaign

Send a free, customized postcard from Matsumoto and the Three-star Route!

New English Booking Site for Cultural Experiences in Matsumoto

Apple Picking Starts October 1 at Yokoya Farm!

Mt. Hachibuse Hiking Trail from Tobira Hot Springs

The Exciting Reitaisai Festival at Suwa Shrine in Hata

The Harvest Season in Matsumoto

Mt. Norikuradake is full of fall colors already!

Don’t miss the best of fall with Visit Matsumoto’s “Colors Watch”!

The 2018 Craft Beer Festival in Matsumoto

Rafting Just 30 Minutes from the Heart of Matsumoto

Great Selections at an Inconspicuous Coffee Bean Shop

Time for Matsumoto Summer Fest!

Unagi in a Different Way at Sakuraya

Castle Bon Dancing

Taiko Festival in Matsumoto’s Neighbor City, Okaya

Stay at a Local Farm, Learn about Life on the Mountainside

Matsuka: The best unagi in Matsumoto?

Matsumoto Bon-Bon 2018: Giant Block Party in the City

Fuketsu: The Natural Refrigerators in Inekoki