The 19th Shinshu Matsumoto Soba Festival

① Matsumoto Soba Tasting Booth

・Free samples of Shinshu soba made with Matsumoto-grown buckwheat flour (limited quantities)


② Chūshin Area Specialty Soba Booth (Exhibitors from within the prefecture)

・Promotion and sale of famous soba from the Chūshin Area (including Tōji soba, Sunki soba, and Walnut soba, etc.).


③ Soba-Making Demonstration

・Soba-making demonstrations with commentary will be held twice daily. (First session: 11:00 a.m. / Second session: 2:00 p.m. scheduled)


④ Soba-gaki Making Experience Booth

・Free hands-on experience making “sobagaki” using buckwheat flour from Matsumoto.


⑤ Soba-Related Product Sales Booth

・Promotion and sale of soba-related products


⑥ Shinshu Soba-Making Championship (Matsumoto City Workers’ Welfare Center)

・The Champion (1 person) will receive the Minister of Agriculture, Forestry and Fisheries Award (to be applied for); the Runner-up (1 person) will receive the Nagano Prefectural Governor’s Award; and the Special Prize winner will receive the Matsumoto Mayor’s Award.

・Date and Time: Sunday, October 11; 48 participants (planned)


■ Matsumoto Castle All-Around Market

As a concurrent event with the “Shinshu・Matsumoto Soba Festival,” an exhibition and sale will be held at Matsumoto Castle Park, featuring products made with ingredients and raw materials from Nagano Prefecture, as well as other items that showcase the charm of Shinshu.

・Promotional sales of Nagano Prefecture’s specialty products, famous local items, regional cuisine, and local ingredients

・Promotion and sale of products that showcase the appeal of Shinshu, including processed foods, alcoholic beverages, confectioneries, breads, and pickled vegetables

・Promotional sales of Shinshu-made crafts, utensils, and tools


*Please note: The Shinshu Matsumoto Soba Festival is an event where soba is served. If you have a buckwheat allergy or suspect you might have one, please exercise caution when visiting.

Information

Period
October 10–12, 2026
Time
10:00 a.m.–4:00 p.m.
Venue
Matsumoto Castle Park and Other Sites
Parking
There is no dedicated parking lot near the venue, so please use public transportation.
Address
Marunouchi 4-1, Matsumoto City, Nagano

*Note: Business hours and closures are subject to change.

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