Sanrio Exhibition: 60 Years of Japan’s “Kawaii” Culture
It is no exaggeration to say that its history, spanning over 60 years, is the very history of the “kawaii” culture—a term that has now become a global phenomenon.
Through rare materials such as character concept art being displayed for the first time and period merchandise, the exhibition traces the company’s journey from its founding and conveys the “Sanrio spirit” embodied in characters that continue to be loved across generations.
Please enjoy the journey of Japan’s “kawaii” culture.
Information
- Period
- January 21, 2026 – March 29, 2026
- Venue
- Matsumoto City Museum of Art, 2nd Floor Special Exhibition Room
- Address
- 4-2-22 Chuo Matsumoto City
*Note: Business hours and closures are subject to change.
