A Market That Brings People Together: Matsumoto City “Evening Market”
~ Matsumoto 〇-ichi ~
Set against the backdrop of the town bustling with human activity that spreads out around Matsumoto Castle, people, objects, and cultures come together, marking the passing of the seasons and exploring the town.
People and the town come together in a circle—sometimes with the rising sun, sometimes with the setting sun.
A market that opens in the town, changing its appearance with the seasons.
Matsumoto is dotted with cultures and traditions passed down through the ages, as well as new ventures.
“Matsumoto ◯ Market” is a marketplace that brings all of these elements together in one place, connecting people to one another, people to culture, and the community to the future.
The “○ (circle)” symbolizes connection, harmony, cycles, and “a place you’ll want to return to.”
This is not just a one-day event; from this place, we will cultivate a landscape where people gather, culture flourishes, and connections extend into the future.
Information
- Period
- September 6, 2026
- Time
- 2:00 PM–7:00 PM
- Venue
- Matsumoto Shrine
- Prices
- Free admission
- Address
- Marunouchi 10-37, Matsumoto City, Nagano
- Website
*Note: Business hours and closures are subject to change.









