Festivals & Events

Ameichi “Candy Market” Festival

6
Site
Streets in the downtown area
Dates
Jan 11, 2025 (Sat) to Jan 12, 2025 (Sun)
Hours
10:00 - 16:00
Admission
Free
Contact
Matsumoto City Commerce and Industry Division 0263-34-3110

Hey, it’s a street party in the middle of winter!! And, it’s really a lot of fun. Come into the downtown area around 10:30 am and watch the community groups carry their portable shrines (O-mikoshi) around the streets.

The tradition of this festival comes from a time when rival warlords, in a gesture of respect and sympathy, provided valuable salt to the Matsumoto area. Food, excitement, and fun will keep you warm at this traditional street festival.