Visit Matsumoto

JR Matsumoto Station is the representative transport hub of Matsumoto City in Nagano Prefecture, and is the starting point of your trip, where the limited express trains from the Shinjuku area and regular trains arrive and depart. The station has two exits, the Castle Exit (East Exit) and the Alps Exit (West Exit), and is characterized by its structure, with views of the mountains of the northern Alps from the free walkway running east-west. The station also houses a tourist information center, where you can discover information about tourism in Matsumoto City and discuss plans for excursions. There are plenty of hotels and eateries in this area, making it a convenient base for sightseeing in Matsumoto.

Matsumoto Castle boasts a magnificent jet-black keep that stands against the backdrop of the northern Alps. Like Himeji Castle, Hikone Castle, Inuyama Castle, and Matsue Castle, it has been designated as a National Treasure. The castle was built during the warring states period of the 15th and 16th centuries (Sengoku period), and takes pride in having the oldest extant keep with five external stories but six internal floors. Its stunning black form possesses a power and gracefulness that other castles lack, and never fails to fascinate visitors.

The castle’s greatest feature is the integration between its keep, built in a war-torn world, and its elegant Tsukimi Yagura (moon-viewing tower), which was added in an era of peace. The exquisite harmony formed by the architectural styles of the different eras is an absolute must-see.

Thanks to its history of overcoming numerous ongoing crises with the enthusiasm of the local people, Matsumoto Castle is deeply beloved as a symbol of the city and a source of comfort for its people. Make sure you experience the stunning views of the castle town from inside the castle, and the hopes and feelings of the people who live with it, for yourself.

Nawate-dori takes its name from the long, narrow embankment—as thin as a rope—nestled between the southern moat of Matsumoto Castle and the clear waters of the Metoba River. After Yotsubashira Shrine was established in 1879, the street developed as the shrine’s approach.

The symbol of this street is the frog. The Japanese tree frog, which once lived in the Metoba River, is a species that can only survive in clean rivers. The mascot characters, Metoba and Gouta, stand at the east and west entrances of the street, hoping that the Metoba River will once again become a clean river where Japanese tree frogs can thrive.

A variety of unique shops line the street, ranging from traditional fruit and hardware stores to taiyaki shops, bakeries, ice cream parlors, and general stores.

Since it is a pedestrian-only zone 365 days a year, small children, pets, and people in wheelchairs can all stroll around safely.

Why not take a stroll through the town, visiting Matsumoto Castle and Nakamachi Street?

Nakamachi Street is a street of merchant houses that flourished in the Edo period (1603–1868) along the Zenkoji Temple road. A large number of clay-walled buildings in the style of traditional kura storehouses, with white and black namako walls made of plaster, were built here to protect the street from great fires at the end of the Edo period and during the Meiji period (1868–1912), and still remain today, creating the feel of the Matsumoto of the past.

Old and new stores coexist in Nakamachi Street, which preserves the vestiges of the old wholesale district (tonyagai). It’s loved by many people of all ages for its Matsumoto Mingei Kagu showroom, craft shops, fashionable cafes, and restaurants. You’ll find wells throughout the merchant area, quietly telling of life in a castle town.

Every Saturday from April to December, a morning market is held from 9:30 AM,  where local farmers sell fresh vegetables and seasonal flowers. The spectacle of what is known as “Japan’s shortest morning market,” which can sell out in just 10 minutes, is another of Nakamachi’s attractions.

We recommend visiting this street together with Matsumoto Castle and Nawate Street.

The Matsumoto City Museum of Art is the place to experience the works of Yayoi Kusama, a world-renowned avant-garde artist originally from Matsumoto. 

At the museum’s entrance, the massive sculpture of vibrant tulips, *Phantom Flower* (2002), welcomes visitors, and the permanent exhibition allows you to fully immerse yourself in Yayoi Kusama’s works. The museum also features memorial galleries dedicated to Shinzan Kamijo, a calligrapher who is a local pride, and Kazuo Tamura, a Western-style painter who loved the mountains of Shinshu.

Since its opening in April 2002, the museum has aimed to be a comprehensive art museum rooted in the community, serving as a “forest of learning that opens the heart” for citizens.

The first floor features facilities to support educational activities, including a community studio, lecture rooms, and a printmaking room.

The second floor consists of a special exhibition hall, a multipurpose hall, and a community gallery, providing a space for appreciating a wide variety of art.

At the museum shop on the first floor, visitors can purchase original merchandise related to the collection and featured artists, items related to special exhibitions, and books on art.

We have also set up a baby care room so that visitors with small children can feel at ease.

Since the museum is within walking distance from Nakamachi Street, why not take a break from your stroll through the city to immerse yourself in the world of art?

A multi-purpose facility designed by Toyo Ito, like the Matsumoto Civic Art Center, built in 2018.This open-concept building, with one basement level and five above-ground floors, houses restaurants, cafes, craft beer bars, outdoor gear shops, and variety stores, making it an easy stop during a stroll through town. Regular markets, workshops, and concerts are held here, creating a place where Matsumoto's daily life and tourism naturally intertwine. The upper floors also house newspaper offices, making it a beloved, open face of Matsumoto for the city.

Founded in 1884, this long-established Japanese confectionery shop offers signature sweets like "Shinmito" and "Kaiun Rōmatsu," alongside unique creations such as "Swan Lake" and "Kore Umai."The shop also features an attached cafe, where you can relax with a traditional sweet. In the back, a soft-serve ice cream robot—born from local precision machinery technology—operates, offering daily rotating flavors. Why not spend a quintessentially Matsumoto moment within this historic setting?

JR Matsumoto Station is the representative transport hub of Matsumoto City in Nagano Prefecture, and is the starting point of your trip, where the limited express trains from the Shinjuku area and regular trains arrive and depart. The station has two exits, the Castle Exit (East Exit) and the Alps Exit (West Exit), and is characterized by its structure, with views of the mountains of the northern Alps from the free walkway running east-west. The station also houses a tourist information center, where you can discover information about tourism in Matsumoto City and discuss plans for excursions. There are plenty of hotels and eateries in this area, making it a convenient base for sightseeing in Matsumoto.